Manual DMs don’t scale.

If you’ve tried sending messages one by one to grow your business, you already know: it’s boring, inconsistent, and easy to mess up.

You forget to follow up.

You copy-paste the same line 20 times.

And worst of all : you miss leads. People reply, ask a question, or show interest, and it slips through the cracks because you don’t have a system to catch and follow up properly.

Let’s fix that.

[I'm Antoine, founder of Wave. I built this tool after struggling to stay consistent with Instagram outreach. I saw how powerful Instagram could be for finding leads — with creators, communities, and audiences that are already engaged. But doing outreach manually? It just doesn't scale.]

In this guide, I’ll show you how Instagram DM automation works in 2025, what tools to use, how to stay safe, and how to launch your first automated campaign — without sounding like a spam bot.

1. Why Manual Instagram DMs Don’t Work Anymore (and What to Do Instead)

Instagram is still a goldmine for leads.

But doing it all manually?

• It’s a time suck

• It’s hard to track

• You’ll forget to follow up

• And… you won’t stay consistent

Manual outreach works at first, but if you’re trying to scale — or just stop burning hours doing the same thing — you need automation.