Wave is an Instagram outreach platform. It finds the right leads, personalizes every message with AI, and sends cold DMs and follow-ups that get replies, all from the cloud.

From lead generation and AI enrichment to personalized messages and campaign launch, everything lives in one place, so you don't need multiple tools.

Wave is built for founders, agencies, sales and growth teams, and anyone who wants to spend less time on manual prospecting and more time talking to clients.

You don't need your own lead list. You can upload one (CSV) if you have it, but Wave is built to find leads for you.

Describe who you want to reach, and Wave builds the audience directly from Instagram, using:

• Similar accounts (lookalikes) of your best customers or any profile
• Followers of your competitors
• Likers and commenters on specific posts
• Hashtags and keywords
• Mentions

Then add filters to keep only the profiles that fit. You can create as many audiences as you need.

Most Instagram tools are browser extensions. They run inside your browser, so they stop the moment you close your laptop.

Wave is 100% cloud-based. Nothing to install, nothing to keep open: your campaigns keep running 24/7, even when your computer is off.

And Wave goes beyond sending. It helps you decide who to contact, what to say, and when to follow up.

Extensions send your DMs. Wave runs your Instagram outreach.

Wave is built with account safety in mind. It uses:

• A warmup phase with light activity at the start
• Progressive pacing and random delays
• Human-like daily sending limits
• City-level proxies, so your account never looks suspicious
• Targeted audiences instead of mass outreach

Because Wave focuses on relevant leads rather than volume, it's designed to help you start real conversations, in a way that feels natural to the people receiving them.

That said, no tool can promise zero risk on Instagram. Results and risk depend on how you use Wave: the daily limit you set, the relevance of your audience, and the quality of your sequence.

It depends on your offer, your audience and your message, so we won't promise a number.

What Wave does is stack the odds in your favor: tight targeting so you only contact people who fit, AI personalization so each message feels written for them, and automatic follow-ups.

The best results usually come from a narrow audience, a clear offer and a short, human first message, then iterating on what works. Our best practices guide walks you through it.

Yes. Wave has an API and an MCP server, so it fits into your existing workflow.

From your AI assistant (like Claude) or your own automations, you can create audiences, read and filter your leads, add an audience to a campaign, launch it, and check its stats.

Yes. You can connect multiple accounts to scale your outreach and increase your sending capacity, or to run campaigns for several clients if you're an agency.

Need 5 or more accounts? Contact us and we'll find the right setup, with volume discounts.

Start with the 7-day free trial: full access to all features, with no restrictions. Create your account, connect your Instagram account, build your first audience and sequence, and launch. You can be live in 5 minutes, and the dashboard guides you step by step.

You can cancel anytime. If you need help, our support team is available by email or chat, and our best practices guide shows you how to get the most out of Wave.